Date: April 2015
Type: Tech Demo / Prototype
Client: Internal Project
Role: Social Media Video
Flash is on it's last legs on desktop and there is a massive shift to users consuming video content on their mobile devices. Therefore, at Oliv we needed to develop the technology to enable us to continue creating immersive experiences that can be viewed in-browser on mobile, for the highest audience reach.
We decided to create a tech demo surrounding the announcement that Spiderman would be appearing in forthcoming Avengers films, knowing that we could draw in people to play with the demo and use it to pitch to Disney Marvel.
My role in this project was to excite and draw in users to try the prototype and communicate it's features through social media videos. These were shot in the studio office with what resources we had on that day.
Desktop or mobile, try out the prototype here